Google said it is expanding ads in AI Mode to 10 countries. The company also said it is launching ads that can appear in follow-up questions in the United States.
According to the company, ads in AI Mode are now being scaled in Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore. Google said it plans to expand to additional locales in the fourth quarter of 2026, including Brazil, Mexico and the United Kingdom. The announcement did not give specific dates for those launches.
Shashi Thakur, vice president and general manager of Google Search Ads and Ads on Google Experiences, wrote the announcement on the company’s blog. He said searches are becoming more conversational. In AI Mode, he said, queries are on average three times longer than traditional searches. The post cited a Google AI Mode report for the United States from May 2026.
The company said AI helps it better understand what people are looking for and connect them with businesses and services that match their needs. Google said its research shows people are comfortable with ads in AI Mode and find them highly relevant. It said click-through rates, which measure how often people click an ad, are already similar between sponsored and organic product list items in AI Mode. The post cited Google internal data from the United States, covering Aug. 20, 2026, to Sept. 3, 2026.
In the United States, Google is launching what it calls multiturn ads. These allow ads to appear in follow-up queries in AI Mode. The post did not describe in detail how the ads will look or work.
Google said ads will be clearly labeled “Sponsored.” It said it will keep testing new formats to make sure ads remain helpful and relevant.
The post did not say how many advertisers are taking part or what the ads will cost.