Google Registry on Tuesday introduced three new top-level internet domains, .eat, .fly, and .here, for businesses and individuals to register.
The company said the new website address endings are designed to provide clear addresses that describe a website’s offerings before a user clicks a link.
The domains are currently available through standard domain providers as part of an Early Access Program, according to the announcement. Customers who register available domains during this period must pay an additional one-time fee, which decreases daily.
On Nov. 17 at 16:00 UTC, the three domains will become publicly available at a standard base annual rate without the extra early access fee, the company said.
Google highlighted several companies already using the new addresses. The restaurant chain Wingstop is using wingstop.eat, the real estate platform Zillow is using rent.here and sell.here, and Rocket Lawyer is using lawyer.here.
Other early adopters using the .eat domain include Clayton Farms, which maps fresh food access, the robotic kiosk company Xook, the snack brand Ghips, and the restaurant insurance comparison service Kinro.
Companies using the .fly domain include the power line drone inspection firm Voltair, AI travel assistants Onfly and Caddy, the AI code verification service Canary, and the subscription recovery service Flycode.
Additional businesses using the .here domain include the home blood testing company SiPhox Health, the job matching service Apply, and the virtual world developer Pocket Worlds.